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Its technology turns realtime enterprise data into instant business action using RealtimeAI<sup>TM</sup>&nbsp;and blockchain, empowering businesses to create moments that matter for customers.&nbsp;</p> \n<p>&nbsp;</p> \n<p>With RealtimeAI<sup>TM</sup> LAVA turns transactional information into contactless, actionable experiences between operators and customers. This contactless fan engagement gives operators a frictionless way to engage with customers during events through their mobile devices.</p> \n<p>&nbsp;</p> \n<p>Combining data in motion and insights with realtime decisioning, LAVA allows operators to trigger behavior-based marketing actions to reach customers while they are actively experiencing a brand – all through contactless (tap-to-redeem) technology. With LAVA, fans can experience personalized and dynamic rewards delivered in-the-moment and get access to unique experiences and/or discounts while immersed in the event. This contactless experience includes online and off-site mobile experiences as well to deliver an all-encompassing, unified brand experience.</p> \n<p>&nbsp;</p> \n<p>LAVA Insights puts realtime customer statistics, such as attendance, sales metrics, and incident reporting, in the hands of operators. These customer analytics and reports help operators understand trends, optimize decisions, and increase operational effectiveness across all business verticals.</p> \n<p>&nbsp;</p> \n<p>LAVA Customers uses LAVA’s realtime customer data platform (CDP) to create unique, limitless membership functionality that combines historical purchase data with live event behaviors. By such learnings operators can create a customer engagement profile (CEP), allowing them to direct, but contactless, interactions between staff and customers in meaningful and effective ways – all via an easy-to-use UX. For example, with LAVA Customers operators can quickly send messages to premium guests notifying them of unique opportunities or apply an instant discount when a fan uses their team branded credit card.&nbsp;</p> \n<p>&nbsp;</p> \n<p>LAVA Engage gives brands the ability to interact with customers via push offers, rewards, and experiences using passes in the customers mobile wallet. Partnering with Apple and Google, LAVA’s realtime engagement platform integrates smartphone mobile wallets enabling operators to engage known and unknown guests through transferrable stored valued value, frictionless VIP access or sponsorship incentives.</p> \n<p>&nbsp;</p> \n<p>LAVA Clienteling allows operators to treat VIPs like VIPs. For example, ticket scan alerts provide operators with instant mobile notifications of a VIP’s arrival and location. LAVA also allows service agents to view the customer 360 profile on-demand, send an instant stored value as a reward or for recovery, or validate an experience offer for off-site redemption.</p> \n<p>&nbsp;</p> \n<p>Features and benefits of LAVA’s realtime engagement platform:&nbsp;</p> \n<ul> \n <li>Realtime offers - surprise and delight customers in the moment and enable rewards to be shared</li> \n <li>Realtime membership - create moments that matter and deliver same-day rewards and privileges&nbsp;</li> \n <li>Realtime analytics - make better decisions, faster and monitor sales performance benchmarks by sales, per cap, location, quantity, and category on a mobile device&nbsp;</li> \n <li>Realtime service comp - instantly turn around poor experiences and reward customers through SMS messages</li> \n <li>100% contactless - digital passes are redeemable anywhere inside or outside venue</li> \n <li>Operations and marketing alerts - integrated with trigger-based marketing automation systems</li> \n</ul>"}